Leica Camera AG is an internationally active premium manufacturer of cameras and sports optics products. The company’s legendary reputation is based on its passion for unique images, the best optics and excellent quality.
Since 2017, the company has also been offering its products on an e-commerce platform. For this purpose, an online store based on Shopware was initially implemented. Interested parties and customers can find out about the products and order them directly. Both centrally and at local retailers. This is because the local stores in Germany are connected to the online store via a Click & Collect extension.
In addition to cameras, sports optics, accessories and accessories, Leica also offers workshops for photographers as part of the Academy. Customers can also book these courses directly online. You will then receive all the necessary information and documents.
The e-commerce agency scope01 is Leica’s partner for international e-commerce platforms. Permanent monitoring, updates and support ensure the smooth operation of the online store. Interfaces, for example to the ERP system, integrate the online store seamlessly into the existing system landscape and are a prerequisite for a continuous data flow. In addition, all product data and media for the e-commerce platforms are stored and maintained in Pimcore. The Pimcore / Shopware interfaces from scope01 are used for this purpose.
Together with Leica Camera AG, scope01 is working on the continuous further development of the e-commerce platform, master data management and interfaces to third-party systems.
