Moze from Meppen is one of the leading manufacturers and online retailers of hookahs and accessories. The founder of Moze, Moritz Otten, founded the company in 2019 and developed it into the market leader for hookahs in a very short space of time. Moze designs, develops and produces the products itself. Moze sells these via wholesalers and its own online store, both nationally and internationally.
We at scope01 have realized the new online store https://mozeshisha.de/ based on Shopware 6. The highlight of the store is its completely individual layout, which is modern and brings a breath of fresh air to the industry. The aim is to convey Moze’s philosophy visually through the attractive layout. After all, high-quality products, fast customer service and professional processes are Moze’s top priorities. Moze has developed into a highly dynamic company thanks to this claim and its day-to-day implementation. Due to the high proportion of mobile visitors and customers, the layout had to be responsive from the outset. This means that the online store can be used perfectly on any device, whether desktop, tablet or smartphone.
Moze was already using Shopware 5 in its previous online store, so we migrated customer and order data to the new Shopware 6 store. Klarna and purchase by credit card are available as payment methods. The customer’s address is automatically checked during the registration process. The merchandise management system JTL and Datev were connected as external systems. The legal security of the store is also ensured via the Janolaw plugin developed by us. We used the CMS Element Builder plugin to design the content of the shopping worlds, making it easier to create individual modules in the shopping worlds. In addition to individual products, the customer can also buy sets put together by Moze consisting of shisha and accessories. In addition, the customer can order the desired accessories on the product detail page with just one click.
Moze is currently revising the English version of the store in order to optimally serve the international audience. The expansion of the partner program and the intensive search engine optimization (SEO) of the online store are also on the agenda. We at scope01 will continue to support Moze in the expansion of the store. Shopware has also published a case study on our customer Moze, which impressively shows the success story since the store was launched with Shopware 6.
