Wheels, castors and conveyor technology at BS Rollen

Website based on Shopware

BS Rollen from Remscheid is the market leader for wheels, castors and conveyor technology for the specialist trade. The company has been on a highly dynamic growth path for over 30 years. BS Rollen now uses over 4 million castors per year in a wide range of sectors in trade and industry. The range comprises over 12,000 products.

To support sales, the company operates a website that provides information in particular about the product range and suitable solutions for transportation tasks. The website was based on the Shopware 5 store system.

As Shopware 5 will no longer be supported from mid-2024, BS Rollen decided to relaunch the website with Shopware 6. The PIM system Pimcore was already being used for product data management. The standard solution from scope01 is to be used here instead of the previous individual development by an agency.

Relaunch of the website

After completing the concept, scope01 quickly began setting up the systems for BS Rollen. We then implemented the customer’s requirements for the layout and functions of the website accordingly. With regard to the layout, the decision was made to use a theme from the Shopware Store with subsequent customization. Precisely tailored to the requirements of BS Rollen. And yet budget-friendly.

Quick start with initial import

As Shopware 5 was already in use, we were able to import the data from scope01 into a new Pimcore installation via an initial import. This was the first step towards professional product data management. In the next step, Shopware 6 was installed and the store was supplied with product data based on the new Pimcore installation. All based on the standard interface Pimcore PIM for Shopware from scope01.

In addition, we have merged a large amount of data that was previously only available in Shopware but not in Pimcore, as well as data that was maintained exclusively in Pimcore, into the new Pimcore PIM. To this end, we have created a large number of import profiles based on the Data Director.

Product detail page & product data

All important information about the product is displayed on the product detail page. CAD data can also be viewed and downloaded. It is also possible to download technical data sheets. These data sheets are generated dynamically in Pimcore and integrated into the detail page via the interface. We have also integrated an export of product data in the BMEcat standard via Pimcore and the Data Director extension.

Planning

The website was realized and launched in just 3 months. This tight schedule was achieved by concentrating on the essentials (MVP) and the successful collaboration with BS Rollen.

In the next steps, an expansion of the B2B e-commerce function for business customers is planned. In the future, it will be possible for them to request and order products using the My Account area, shopping cart and checkout.

New interfaces are also being implemented, for example to ERP systems such as SAP.

To the BS Rollen website

“With the scope01 team, BS Rollen has found a reliable and competent partner for the technical realization of our homepage and our PIM system. Right from the start, we were impressed by the consistently transparent and structured cooperation.”
Dirk WagnerIT BS-Rollen