Guided Shopping is a new extension of Shopware to support customers in their purchasing process. The core idea is communication between a guide and a customer via online presentations.
The guide can navigate through the existing online store and the participants can track where the guide is in the online store at the same time. This allows the guide to provide customers with targeted advice.
The guide can highlight individual elements of the online store for all or just individual participants at any time. The interaction between guide and participant can also take place via live video.
Possible applications for Guided Shopping
The following scenarios are conceivable for the use of Guided Shopping
- Digitization of sales presentations (B2B) that were previously done manually
- Own view of presentations by the customer (B2B), for example after a presentation has been given
- Curated shopping (B2C) with individual and personal advice
- Live shopping events (B2C) with targeted presentation of products
Administration
Guided Shopping is managed in 3 areas of the Shopware backend:
- Content: the Guided Shopping Worlds are integrated here as part of the Shopware 6 experience worlds
- Presentation: the types of Guided Shopping are defined here, for example a webinar
- Appointments: Framework data for the presentation (links, type of presentation (guided or self-used), limitation of participants)
Both guides and customers register separately via a login.
The guide has all the options for carrying out Guided Shopping in an Admin Panel. In particular, the guide can give a presentation. However, widgets such as notes, shopping basket insight or changing the presentation on the fly also help the guide. The guide can also act as an individual participant in order to receive more personalized information.
After logging in, the customer can take part in the presentation and, for example, ask questions at any time.
Prerequisites
Technical requirements for use:
- Shopware Core Extension as a plugin
- Shopware PWA Extension
- Mercure Real-Time Communication Server
- Daily.co for video / video communication
License & costs of Guided Shopping
The new extension is part of the Shopware Enterprise Edition. This means that existing Enterprise Edition customers can also use the framework free of charge. There are also additional fees for the use of daily. Shopware will release the new extension in Q2 2022 for the Enterprise Edition. It will also be available in the Shopware Cloud versions towards the end of 2022.
