scope01 is pleased to report on the successful implementation of the new online store for the publishing house Forum Verlag Herkert GmbH. As one of the largest specialist publishers in the German-speaking world, the company based in Merching (Bavaria) relies on our expertise in the e-commerce sector to present its extensive range of specialist literature and training opportunities in the best possible way.
Online store for publishing house Forum
Challenge and solution
The challenge was to present Forum Verlag’s wide range of products in a clear and user-friendly way in a modern online store. With Shopware 6 as a powerful e-commerce platform, we developed a customized solution that meets the specific requirements of the specialist publisher.
Key features of the new online store
- Intuitive product categorization: The various subject areas such as occupational safety, construction, education and data protection are clearly structured.
- Flexible product formats: Customers can choose between different formats such as print editions and online formats as well as special premium offers.
- Extensive product information: The optimized product detail pages display a wealth of information about Forum Verlag products. In addition to basic data such as product title, edition number, ISBN, product images with magnification function, variant selection and pricing, additional information such as table of contents, updates and reading samples are clearly structured and displayed in tabs.
- Improved search function: Integration of the Findologic search solution for a precise and user-friendly product search.
- Responsive design: The store is optimally adapted for different end devices.
Technical implementation
- Adaption of the layout (themes) to the Forum Verlag corporate design
- Complex migration of data from Shopware 5 to Shopware 6 with articles and article variants, media, categories, manufacturers, product ratings, article properties as well as customer and order data
- Integration of numerous plugins for extended functionalities
- Implementation of SEO optimizations as well as tracking and analysis software.
Added value for Forum Verlag customers
The new online store enables Forum Verlag to realize its promise of “knowledge that arrives!” digitally. Customers benefit from:
- High practical orientation and immediately applicable solutions
- Up-to-date information on legal and technical topics
- Over 30 years of expertise and experience
Conclusion
The collaboration between scope01 andForum Verlag is a perfect example of how we support medium-sized and large companies in the digitalization of their business. The new online store combines user-friendliness with comprehensive functionality and thus contributes to the continued success of the renowned specialist publisher.
“scope01 analyzed and prepared the project methodically and guided us very well through all project steps. The time and budget situation was clearly communicated at all times and change requests were coordinated with us. The scope01 developers know their trade, so that we always received good and cost-effective solutions. A big thank you for the fruitful collaboration.”
Georg LechnerHead of Production & IT
